The Mission of Art & Code.

"We believe that high-quality design shouldn't be a bottleneck. Luman transforms links into art automatically, so you can focus on building."

What is Luman?

Luman is a zero-touch digital business designed to solve a specific pain point: the tedious creation of social preview images. By leveraging a lean API, we help content creators boost social click-through rates by 40% with zero manual labor. It is built to be a "set-and-forget" engine for the modern internet.

Who is DMM4?

DMM4 Automated Business (and DMM4 Development) is the technical force behind Luman. Led by Duncan McColl McFarlane IV, DMM4 is dedicated to the philosophy of Radical Automation. We build software that runs itself, requiring minimal human intervention while delivering maximum value.

Our guiding principles are Radical Transparency, Data Minimization, and Absolute Efficiency. We don't store what we don't need, and we don't code what doesn't serve the mission.

Our Philosophy

Privacy by Default: We act as a minimal Data Controller, keeping only essential identifiers.
Ethical Infrastructure: We partner with industry leaders like Stripe to ensure your financial data never touches our servers.
No Bullsh*t Code: Every line of code in Luman is there to provide value, not to track you or serve ads.